This Sunday, Charlotte Flair will challenge Becky Lynch for the SmackDown Women’s Championship. Of course, this isn’t the first time the two have faced off in the last few months.

Since SummerSlam, their rivalry has been at the forefront of WWE programming, and it will likely go down as one of the best in the company’s storied history. The best friends turned enemies have wrestled at nine of the last ten pay-per-view events. This bout will make ten.

Still, the video packaged that aired this week had to hype up even the most fatigued fans.

Yes, they have wrestled a lot, and it would’ve been nice to see someone else from the blue brand get a title shot. However, the reason it’s so easy to go back to the well with this matchup is that we know the match will be good. They have such good chemistry together. More importantly, there are still so many stories to tell with them.

Their bitter rivalry has so many layers to it and there are more ways that they can build on it. For example, if Charlotte beats Lynch this weekend, she could always claim she only beat her because she had to pull double duty. As crazy as it sounds, they’re just getting started.

After Money in the Bank, they should split them up for a while, but they could always revisit this later. Currently, there aren’t any other programs featuring women that have reached these heights in terms of match quality and storytelling. Despite a few missteps, you would have a hard time coming up with another women’s feud that WWE has handled as well.

It has already surpassed the most popular conflict from the Attitude Era, Trish Stratus vs. Lita. Flair and Sasha Banks also put on some incredible matches together, but the story around them wasn’t nearly as engrossing. The company’s insistence on booking Banks to lose every title defense also damaged their confrontation in the long run.

What makes Charlotte and Becky feud special is the fact that WWE treats it like just as big of a deal as notorious programs featuring male superstars. This is this generation’s Bret vs. Shawn Michaels or Rock vs. Austin. That may sound like hyperbole but consider all the high profile matches they’ve had in the last year.

They’ve headlined several pay-per-view events together, including WrestleMania. They faced off in a Royal Rumble match and a Money in the Bank ladder match.

Their Last Woman Standing match at Evolution is already one of the best women’s matches of all time, possibly the best WWE match of the year. The main event of TLC 2018 will also stand the test of time.

The Man and the Queen have delivered on the big stage more times than any of their contemporaries. One could argue that’s because they’ve had more opportunities than anyone else. Nonetheless, when given the chance they have performed well.

There’s a good chance Becky Lynch could lose the SmackDown Women’s Championship this weekend, effectively ending their rivalry for now. But what a ride it’s been so far.