IMPACT Wrestling’s parent company, Anthem Sports & Entertainment, acquired a majority interest in AXS TV, which means the promotion will appear on a new channel soon.
According to the official press release, “Anthem will assume operating management of the two popular channels that cater to music, sports, entertainment and lifestyle audiences. The deal also includes AXS TV’s extensive library of owned programming, including wrestling, MMA and entertainment content.
The two networks add significantly to Anthem’s rapidly growing portfolio of content, which is currently available in 120 countries and includes diverse and popular sports and entertainment programming targeted to passionate communities with a focus on millennial viewers.”
“We are very excited to add these two successful channels to our portfolio,” said Leonard Asper, CEO, Anthem Sports & Entertainment. “Anthem was founded with a mission to deliver compelling, targeted content and experiences to passionate fans globally on the platform of their choice. The music, sports, and entertainment communities served by these channels are a natural extension and perfect complement to our existing properties. The addition of AXS TV and HDNet Movies will allow for increased content ownership, digital expansion and even more compelling programming for consumers and our distribution partners.”
“Mark Cuban and AEG will continue to participate as equity partners, and AEG Global Partnerships, AEG’s advertising and sponsorship sales unit, will continue to support the channels in conjunction with Anthem’s sales team.
Joining as an investor is entertainer, producer and businessman Steve Harvey, who will also enter into a strategic agreement for content development and promotion of Anthem’s portfolio of channels. Steve Harvey Global will have a seat on the board of directors of Anthem.”
It’s unclear how long IMPACT will remain on Pursuit, which Anthem also owns. However, adding it to AXS—which already airs WOW-Women of Wrestling and New Japan—could offer IMPACT more exposure.
The Knockouts division has been steadily gaining more interest. With a larger audience, it could be a proper alternative for women’s wrestling fans.
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