All Elite Wrestling announced on Monday that seasoned veteran Serena Deeb has officially signed with the company. This news comes after Deeb made her AEW Dynamite debut on Sept. 2 when she faced Thunder Rosa in a losing, albeit spectacular effort.

Before the signing news was made public, Deeb was announced to compete against KiLynn King on Tuesday’s new episode of Dark on YouTube. Serena Deeb is just the second woman to be signed this month alone following the acquisition of former NXT talent Tay Conti.

Serena Deeb will provide class and experience to AEW’s growing roster following a two-year stint as a WWE Performance Center coach and NXT producer. Before that, Deeb competed all over the globe for well over a decade for the likes of OVW, Shimmer, WWE, and TNA. She also competed in the inaugural Mae Young Classic three years ago.

Now including Serena Deeb, AEW has 19 contracted in-ring competitors according to the official roster listing. Signing elite talent won’t be the sole item that “fixes” AEW’s loaded division. However, acquiring the wisdom of Deeb and the technical prowess of Conti is a step in the right direction. This is in addition to NWA Women’s Champion Thunder Rosa’s recent spotlight, which has only benefited both AEW (and NWA) thus far.

Accompanying the recent debuts and signings is more story developments and promotion. Despite Hikaru Shida defeating Thunder Rosa at All Out, AEW has continued working off their story while also setting up a potential Shida vs. Nyla Rose rematch. Thunder Rosa retaining the NWA Women’s Championship over Ivelisse on Dynamite helped set up a highly-anticipated tag match pitting Shida and Rosa against Diamante and Ivelisse.

The AEW and NWA Women’s Champions versus the AEW Women’s Tag Team Cup winners is smart booking that has received proper build and advertising for Wednesday’s Dynamite. Not to mention Brandi Rhodes vs. Dark Order’s Anna Jay is confirmed for Tuesday’s special Late Night Dynamite. Week-to-week story building is the least that can be done to help add credibility to a division that fans are longing to see featured equally.

Excitement is starting to develop as AEW shifts to Full Gear in November. Will Thunder Rosa stick around and pursue a rematch against Shida? Will Nyla Rose remain the ranked number one contender? What’s in store for Serena Deeb and Tay Conti? Will Dark Order recruit more women? Plenty of questions to be asked. Let’s just hope AEW keeps the momentum rolling.

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