Brandi Rhodes clarifies her role as Chief Brand Officer

Brandi Rhodes clarifies her role as Chief Brand Officer

Earlier today, AEW’s Chief Brand Officer, Brandi Rhodes, spoke with Jonathan Snowden of Bleacher Report. She touched on various topics including her alliance with Awesome Kong and her role with the company.

When All Elite Wrestling (AEW) was still in its infancy in January, Rhodes was the first one to acknowledge concerns about their women’s division. She alleviated them by assuring fans they will have a strong roster with the best women’s wrestler in the world at the Double or Nothing rally.

However, this may have created the misconception that she would play a bigger role in the division as part of the creative team. Rhodes responded to that confusion during the interview.

“That comes up frequently on social media, she said. Sometimes people get really hopeful for things and they hope they can contact me and that I’m going to do these wonderful things. But at the end of the day, I am not the booker of the women’s division. I do not book the weekly matchup for the women. That’s just not my role.

I do make the suggestions for new talent, for instance, signing Kris Statlander. I make creative suggestions where I can, such as with Awesome Kong. I only have so many hours in the day and I already have four full-time jobs.”

Rhodes went on to say “booking with women comes down to Kenny (Omega) and Tony (Khan)” Meanwhile, Awesome Kong and Dustin Rhodes act as coaches for the division.

Speaking of Kong, Brandi Rhodes also discussed their current gimmick. It turns out it wasn’t her idea; she merely helped to flesh it out.

I have to give a lot of credit to Awesome Kong because she came to me wanting something specific for herself and that’s always a great thing, a great sign from a talent when they come in and say, “Hey, this is my vision, this is what I see. Can you help me create this?” Because nobody’s going to be able to create their own vision better than they do themselves.

It’s always great when somebody has something in mind for themselves because they believe in it and they feel it. And that’s going to come across on the screen. Cody’s a big fan of always saying, “we like to let people play their music how they like to play it.” And this is the perfect example of doing that.

She came to me with the sprinklings of this idea, and I worked together with her to make it what it is now and we continue to work on it week after week. I don’t think either of us knew exactly what it was becoming the first time we talked about it, but now we’re really happy with where it’s going.

Be sure to check out the full interview here. Drop a comment below and let us know what you think of Brandi Rhodes’ new character and her role with AEW.

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